marketing collateral

VictorThon (2021)

DMUM’s 24 hour stand-a-thon to raise funds for pediatric rehabilitation programs at C.S. Mott Children’s Hospital. Because the event was virtual due to COVID-19, it was imperative that the marketing materials grabbed attention and engaged participants from a distance. I created all of our collateral, some of which is featured below.

skoah (2020)

Through my graphic design internship with the franchise consulting firm Franworth, I worked extensively with the facial shop brand “skoah.” I created a variety of assets, including their social media playbook, in shop signage, and evergreen marketing collateral for individual franchises to utilize on their pages.

Therapy Push Week (2020)

Another event sponsored by DMUM, Therapy Push Week is a week-long effort to highlight several pediatric rehabilitation therapies. I selected the Olympics as an exciting theme to get participants excited about learning and raising funds.

Title Boxing Club (2020)

Another brand I worked alongside through my internship at Franworth. I created this celebratory poster for Title Boxing Club’s highest earning franchise during the first quarter of 2020 to display in shop.

FT5K (2020)

DMUM’s annual superhero themed 5K to raise funds for pediatric rehabilitation therapies. Featured below there are examples of the marketing collateral that I developed for the event, including two Instagram story posts and the informational packet that was provided to runners upon registration.

REACH Podcast (2020)

Another miscellaneous design project I completed during my time at Franworth was the creation of sound panels to be installed into a recording booth for the company’s podcast, “REACH.” I produced the three panels below using brand colors, logos, and two select quotes from the company’s President.

Charlotte Center City Partners Small Business Innovation Fund (2020)

Charlotte Center City Partners and Honeywell worked to develop the Center City Small Business Innovation Fund, an initiative designed to support adaptation by small businesses in the midst of the COVID-19 pandemic. I worked alongside Charlotte Center City Partners’ design team to create a logo for the fund, as well as a banner for their webpage.

SEDSCast (2020)

In a collaboration with SEDCast, international student organization Students for the Exploration and Development of Space’s podcast, I developed three templates for episode promotion. The templates were utilized across the podcast’s social platforms to gain traction and advertise a variety of guests from across the space industry.

Synergy Salon (2020)

During the COVID-19 pandemic, I was employed by Synergy salon to develop a graphic template that could inform their clients on the sanitation measures that would be taken upon re-opening. The graphic is featured below, using salon brand guidelines and a simple design to reduce anxiety.

U-M Department of Civil and Environmental Engineering (2019/2020)

As a marketing communications intern at the University of Michigan’s Department of Civil and Environmental Engineering, I was given a variety of design tasks. Featured below are two: the student organizations page for the annual review magazine and social media graphics for the 2020 Borchardt Conference.

FTKozy (2020)

Another responsibility as DMUM’s marketing chair was creating organization merchandise and advertising the sales to raise additional funds. My favorite was “FTKozy” — a fall sale of beanies, hoodies, and sweatpants. Featured below are the clothing designs, as well as the marketing collateral for the event.